Case study · Motion design reel

A 30 second reel of the motion work Senova makes: a social ad re-shaped for every screen, a product demo, an explainer and a logo sting, joined by one point of light. The demo and explainer were made for the reel, with no client data.

Read the voice-over
  1. We make motion graphics for small businesses.
  2. Social ads, cut for every screen.
  3. Product demos that show the app working.
  4. Explainers that make one idea easy to follow.
  5. Logo stings for the open and the close.
  6. Senova Systems. Motion design, made in New Jersey.

The product demo and the explainer were made for the reel, with no client and no real data. The voice is the same text-to-speech voice as the film.

Why it exists

One film shows one style. People asking about motion work want to see range, like an ad, a product demo, an explainer and a logo, and how each one fits a phone and a wide screen.

How it was made

  1. 01

    Four pieces, one thread

    A point of light carries the eye from one piece to the next, so it plays as one reel instead of four clips.

  2. 02

    The film inside the reel

    Senova's film runs live inside the reel and is re-shaped for each screen, instead of being pasted in as a flat video.

  3. 03

    Made for the reel

    The product demo (an estimate getting ready to send) and the explainer were made for the reel. No client data is in it.

  4. 04

    Wide, vertical and short

    Wide and vertical versions at 30 seconds, plus a 16 second vertical cut, all with the same voice-over and sound.

Where it is now

Finished. It plays with sound and captions on the motion design page and above. The voice is text-to-speech for now.

Built with

  • Python
  • Skia
  • ffmpeg
  • Kokoro TTS

Services it shows

Get a quote

Tell us what you'd like built and we'll send a written quote with a fixed price and a dated plan.